Much like lightning disrupts the sky and illuminates things in new and wild ways, AI can quickly churn out unique perspectives. Instead of taking the tools at their face value, learn to use them as a sort of brainstorming tool. While the advancing cold front of AI has sent a chill down many a creator’s spine (we’re talking about Artificial Intelligence, not Adobe Illustrator), it’s important to understand how to work with it, instead of ignoring it or working against it. ![]() ![]() Logos don’t simply emerge from thin air either, no pre-existing conditions, no context.”Ĭontext isn’t just particular cultural movements or moments, it’s also tools and technology. And if they do, they’ll appear anomalous to the public. Logos don’t simply emerge from thin air either, no pre-existing conditions, no context. And much like a meteorologist (perhaps you’d call me a logologist) I start to notice patterns or certain conditions that exist when logo trends emerge. They’re not always predictable, but there’s a certain pattern that emerges before they appear, especially if you’re paying attention. ![]() Maybe it’s because I live in the Midwest, or maybe it’s because I put this report together every spring when the region’s nickname “tornado alley” suddenly makes sense, but I can’t help realizing how logo trends and weather have a lot in common.Īs unique and fantastic and otherworldly as tornadoes are…they don’t appear out of thin air.
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