I tested six of Jones Road’s new and bestselling makeup products, from the TikTok-famous What the Foundation to the lash-enhancing mascara.Ī post shared by Jones Road Beauty of the nine shades Miracle Balm comes in, I tested it in Flushed (rosy tint), Magic Hour (bronze shimmer) and Au Naturel (clear). That transparent, naturally beautiful look feels more modern right now than a full face of makeup.” And most women don’t want to look trendy - they want beauty products that are clean, easy to apply and that basically just work. “Most women don’t want to be overly made up - they want to use makeup to look better. ![]() “Jones Road is for anyone who loves a natural, luminescent look that makes you look like yourself on your very best day,” Brown says. Now, with the virality of Jones Road beauty, Brown is reaching new audiences - still with the same ethos of creating less-is-more makeup looks that make you feel comfortable and foundation has been getting so much hate!□Here’s why I actually like it!❤️ #jonesroadbeauty #foundation #jonesroad #bobbibrown #stitch #makeupreview ♬ Night Fishing - C Y G N My mom has been a devotee of her eponymous makeup line (which Brown sold in 1995 and departed from in 2016) since I was born, so I grew up seeing Brown’s name on the blush compacts stacked on her vanity or on the tubes of lip gloss tossed in her purse. “It’s clean, simple makeup for every skin type and skin tone and you don’t need to be a makeup artist to use it,” the founder and makeup artist says.īrown is one of the beauty industry’s greats - she pioneered the “no-makeup makeup” look before it became a trend and has helped people feel empowered by enhancing their natural beauty for decades. ![]() Your CNN account Log in to your CNN accountīobbi Brown’s latest beauty brand, Jones Road, launched during the pandemic with the goal of creating high-performing, clean makeup that is easy to use.
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